Answer:
The correct answer is B. Maintenance of control over unused checks.
Explanation:
Risk of material misstatement is the risk that the financial statements contain material misstatements prior to the performance of the audit. The risk comprises two components, described as follows, in the statements:
Inherent risk - Susceptibility of a statement about a type of transaction, accounting balance or other disclosure of information to a misstatement that could be material, either individually or in aggregate with other inaccuracies, before taking into account the possible corresponding controls.
Control risk - Risk that an error that could exist in a statement about a type of transaction, accounting balance or other information relief, and that could be material either individually or in aggregate with other inaccuracies, is not prevented, or detected and corrected in a timely manner, by the entity's internal control system.
The ability of Miguel to recall those brands of detergent is known as Retrieval set in marketing.
In marketing, the term "Retrieval set refers to series of brands that a consumer can recall from their memory whether they are making purchase or not".
Here, Miguel can easily call to his mind different brand of laundry detergents whether he is considering buying them or not.
The ability to recall those brands is known as Retrieval set in marketing.
Therefore, the Option A is correct.
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Answer:
B. Customer Equity
Explanation:
In its focus on bottom-line financial value, the customer equity approach offers limited guidance for go-to-market strategies and does not fully account for competitive moves. Customer equity can be defined as the total value of all the customers of any firm. It means any firm will have more customer equity if has large number of customers who make frequent purchases as well. Customer loyalty is directly proportional to the customer equity, more is the customer loyalty, the more will be the customer equity of any brand. Although it is very much important for any business but it does not tell about the go-to market strategies and competitive moves that what business you should be in and what business you could be in.
Answer: Planning
Explanation: Planning refers to the process of setting goals and procedures and determining the need of resources to accomplish those goals.
In the given case, Hazel has already set her goal of providing the best ice cream in the market. Now she needs to set the procedures of how she can do so in an ethical manner. She has to determine the processes and rules she need to make to achieve the objective of ethical culture in her organisation.
Hence from the above we can conclude that in the planning phase.
