Question

Cindy prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Cindy’s reasons that influence her decision to shop at Target are called ___.

Answer 1

Answer:

patronage motives                                        

Explanation:

Patronage Motives refers to the factors or motivations that make a customer favor a specific store, distributor or service provider to that of others.When a customer patronizes a certain store or distributor without any justification so he is seemed to be motivated by motivations purchasing emotional patronage. When a customer patronizes a specific store through taking into consideration the potential rewards by logical thinking then fair purchasing reasons are said to affect him.