The product life cycle (PLC) has 5 stages: product development stage, introduction stage, growth stage, maturity stage and decline stage.<span>
The strategy that includes shifting some advertising from building product awareness to building product conviction and purchase is part of the growth stage of the product life cycle. I</span><span>f the new product satisfies the market, it enters this growth stage. In the growth stage the sales will start climbing quickly.</span>
Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
<span>True. Many automobile companies offer adapted cars for disabled people, for example offering adjusted hand controls, altering access to the vehicle so it is wheelchair accessible or adjusting the space in the back of the vehicle so a wheelchair or mobility scooter can fit.</span>
Answer: 40,000 to buy the part
Explanation:
Cost to buy : $55/ 10,000= 550,000
Cost to manufacture: (12+25+13+9)=59
The difference: $4/10,000= 40,000
Which career requires less education than an Auditor?
A) Accountant
B) Bookkeeper
C) Credit Analyst
D) Financial Manager
