Question

Angela, a salesperson at QuantaSource, informs her coworkers that one of their accounts requires a high level of selling effort since it is possible to strengthen their competitive position. However, Juan, another salesperson, argues that the account requires a moderate level of selling effort that is sufficient to maintain their current competitive position.
On the basis of portfolio analysis, what should strengthen Angela's argument?

Answer 1

Answer:

The account opportunity is high, but competitive position is weak.

Explanation:

In management, portfolio analysis refers to evaluating the products or services sold or offered by the company and their environment. This way we can identify which strategies would help to increase the company's market share and increase projected sales.

In this case, if the account is important and the opportunity to increase or consolidate the account is high, the company must actively engage in actions that can help them secure the account.