The given statement is True.
In this new communication environment, advertising is often the single most important element of a marketing communication program for sales and building brand and customer equity.
Explanation:
Advertising is an important part of Marketing. Advertising is basically a written, verbal, non verbal, visual, promotional message about the product or service by the company.
In this new world of communication, Advertising is very important, because without advertising, it is very difficult to attract customers and make the customer's base and build the brand image among them.
Advertising is done by companies through medium like, Television, Magazines, Billboards, Hoardings, Promotional Events, etc.
Learn more about Advertising at:
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Changes in commodity prices
Explanation:
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Answer:
Break-even point (dollars)= $1,104,000
Explanation:
Giving the following information:
The company's new monthly fixed expenses would be $331,200.
Selling price= 24
Unitary variable cost= (772,800/46,000)= 16.8 per unit
With this information we can calculate the break-even point both in units and dollars:
Break-even point= fixed costs/ contribution margin
Break-even point= 331,200/ (24 - 16.8)= 46,000 units
Break-even point (dollars)= fixed costs/ contribution margin ratio
Break-even point (dollars)= 331,200/ (7.2/24)= $1,104,000
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