Susie's decision in this situation demonstrates a quality of control theory called : inner control
A person that has an inner control tend to have a solid opinion upon a certain issues and very unlikely to be swayed by others. In this case, susie is willing to sacrifice her popularity in order to held on to her belief.
He established a fire department. helped get paved roads, lit up the streets. he also made the first lending library in north america. he helped with his inventions like bifocals, the odometer or the efficient Franklin stove. these establishments are all in existence today.
To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.
