I think it the one at the last
The name of that process is <span> Hegemony
</span><span> Hegemony is made in order to form a dominance for a particular group of people within society.
</span>This could being done by creating a slander for opposition social group or overblowing positive features for the supported social group
That kind of fallacy is called Argumentum ad Hominem. It means the argument is addressed to the person; attacking that person instead the issue. There is an irrelevance because the argument is against to the person making a claim, rather against to the claim itself. An example is judging a person's social status or attitude, like calling his strategies aren't effective to finish a certain task because of his untidiness and laziness.