The main problem with the production orientation toward marketing is that what the industry is good at making isn't necessarily what the market wants. It is a real problem in marketing.
<h3>Production orientation</h3>
Production orientation can be defined as the orientation of industry to detriment of customers' needs by focusing on efficiently building a quality product.
Production orientation is a real problem in marketing since it decreases the quality of products.
A well-known example of production orientation is fast food restaurant chains.
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It's called ghost fishing when fishermen dump their fishing nets.
<h3>What is
ghost fishing?</h3>
Ghost fishing can be defined as a situation in which a fisherman decides to abandon or dump his fishing gears. Also, it could sometime be as a result of his fishing gears such as nets.
This ultimately implies that, ghost fishing is a terminology which describes a situation in which fishermen dump their fishing nets.
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In order to create a company culture for security, the following are vital:
- Survey the current situation.
- Employees should be educated in their roles and responsibilities.
- Department heads should be charged with reinforcing security.
- Actionable threat intelligence should be deployed.
- Employees should be held accountable.
- Slackers should be reeducated.
- Key wins should be recognized.
<h2>
What is company culture?</h2>
Company culture simply means the shared values, beliefs, attitudes, etc that characterize an organization.
It should be noted that a culture of security simply means the environment where the employees understand the importance of a strong cyber security.
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