the inflation and unemployment data for the 1970s suggest that the aggregate-supply shocks of that period caused the:

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer w

kaheart [24]

Answer:

The correct answer are: peripheral route; you do not have strong arguments for why your product is superior

Explanation:

The peripheral route, instead of examining the relevant arguments for the matter, individuals examine the message quickly or focus on simple indicators that help them decide whether to accept or reject the position advocated in the message. The elements that are peripheral to the arguments of the message are those that take center stage. These may include the communicator's physical attractiveness, the direct style of speaking, or the pleasant association between the message and the music that is heard in the background. Sometimes, the strength of the arguments is of secondary or almost null importance. Sometimes we lack the motivation, ability or time to reflect carefully. If we are disinterested, distracted or busy, we may not take the time to analyze the content of the message. Instead of analyzing whether the arguments are convincing, we will most likely follow the peripheral route, focusing on clues and indicators that activate automatic acceptance without too much cognitive processing. Peripheral processing allows communicators to design simple claims and messages to influence individuals. Although on many occasions this route may seem like the panacea of contemporary persuasion, the truth is that a good part of it is also carried out through mechanisms that involve careful and reflective considerations of the message's arguments, since, as we have indicated, When people have some motivation or are able to process messages, they are not based exclusively on peripheral cues and signals, or necessarily fall into the tricks of the persuader. When processing peripherally, people always rely on simple rules, to make decisions, "heuristic." For example the "heuristic" that experts should be believed and only for this reason accept the recommendation of a speaker, the heuristic "if many people think that something is good, then it should be" or those of reputation, consistency and security apparent in the argument. Peripheral and superficial processing does not produce profound and lasting changes of opinion. The effects of surface processing are ephemeral but relevant enough to convince an undecided voter or push a consumer towards the purchase of one or another product.

6 0

3 years ago

which factors should be considered in the process of determining an advertising budget? (choose every correct answer.)

Alex_Xolod [135]

The factors that should be considered in the process of determining an advertising budget are Firms must understand how advertising will help them meet objectives and Advertising spending will fluctuate over the course of the product life cycle.

A budget for advertising is money set aside by a business to promote its products and services. Conducting market research, having ad creatives created and produced, promoting through print, digital, and social media, launching advertising campaigns, etc. are all examples of promotional activities.

Any marketing activity a business wishes to engage in requires some financial investment. The advertising budget is crucial for this reason. It aids in comprehending the goals. Costs aid in strategy development and profit generation by raising total sales.

To learn more about advertising budget, visit the link below:

brainly.com/question/29304981

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The complete question is:

which factors should be considered in the process of determining an advertising budget? (choose every correct answer.)

A) Firms must understand how advertising will help them meet objectives.

B) The budget should be uniform for all products within the firm.

C) The budget should be relatively uniform throughout the product's life.

D) Advertising spending will fluctuate over the course of the product life cycle.

E) Advertising spending should depend on the previous year's sales volume.

4 0

1 year ago

What should a human resources manager focus on when determining an organization's long-term staffing needs

Mkey [24]

What human resources manager focus on when determining an organization's long-term staffing needs is the organization's vision and strategic plan.

<h3>What is Strategic planning?</h3>

Strategic planning can be regarded as the process where an organizational leaders determine their vision.

This helps the leader to prepare for the future as well as identify their goals and objectives for the organization.

Learn more about Strategic planning at;

brainly.com/question/24462624

7 0

2 years ago

Johnson Co. has 1,000,000 euros as payables due in 30 days, and is certain that the euro is going to appreciate substantially ov

SCORPION-xisa [38]

Based on the fact that the Euro will appreciate, the best thing for Johnson Co. to do is to e.purchase euros forward.

<h3>What should Johnson Co. do?</h3>

The fact that the Euro is going to appreciate in value means that Johnson Co. will have to pay more in future.

They should therefore lock in a favorable Euro rate now by purchasing Euros at a forward rate.

Find out more on purchasing forward at brainly.com/question/14090802.

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5 0

2 years ago

From the list choose the letter that contains the word, phrase, name, etc that best matches the word, phrase, name, etc listed o

qwelly [4]

Answer:

Matching with the Best Word, Phrase, Name, etc:

1. J. Affirmative action

2. B. Requires that men and women be given equal pay for equal work in the same establishment

3. M. A process of negotiation between firms and labor unions regarding wages, compensation, working conditions, and other factors affecting workers

4. C. May increase demand for unionized labor

5. L. Relations Act of 1935. A law granting workers the right to unionize

6. G. Companies in many states could legally refuse to hire a black worker regardless of the credentials or experience of that worker supplied of labor and lower quantity demanded of labor

7. A. Legislative proposal providing path to legal residency to qualifying immigrants who entered the United States as minors (before the age of 16)

8. I. Lead to a decline of labor unions in the United States

9. K. Lead to a decline of labor unions in the United States

10. D. A law requiring companies to pay equal wage to all their workers regardless of race, age or sex

Explanation:

The DREAM Act, Relations Act of 1935, Equal Pay Act of 1963, Civil Rights Act of 1964, and Affirmative action are some of the government-sponsored programs to ensure that some level of equity applies to individual cases.

8 0

3 years ago