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Mnenie [13.5K]
3 years ago
10

Which type of problem solving is frequently used for purchasing high-involvement products?

Social Studies
1 answer:
s2008m [1.1K]3 years ago
8 0
Buyers don't engage in routine response behaviour when purchasing high-involvement products. Instead, consumers engage in what's called extended problem solving where they spend a lot of time comparing different aspects such as the features of the products, prices, and warranties.
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