The answer is: Social class
Social class is generally divided based on how much resources that those people have to influence a change in the society where they lived in.
In almost all modern societies, social class will clearly distinguished by the wealth/money that people possessed. So the society is divided into two, the poor and the rich.
People who had vast amount of wealth, could have larger influence in changing the society because they can funded their activism group or influence the legislation by giving funding to the government representative of their choosing.
The answer is the dual process models of persuasion because
they have the capability of evaluating merits of persuasive arguments in which
the informational content are being focused on and the peripheral route in
which led an individual to have the capability of responding to arguments that
are persuasive.
Fallingwater = Frank Lloyd Wright used Nature and Japenese influences to build the house partly over a natural waterfall on Bear Run in rural Pennsylvania.