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Elina [12.6K]
3 years ago
7

Moral appeals ________. attempt to stir up either negative or positive emotions that can motivate purchase relate to the audienc

e's self-interest by showing that the product will produce the desired benefits are directed to an audience's sense of what is "right" and "proper" are based on the idea that practical benefits are more important for consumers than emotions range from love, joy, and humor to fear and guilt
Social Studies
1 answer:
Alecsey [184]3 years ago
7 0
Honesty to do the right thing
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