He use it in a way that correlate earnestness as the quality that would be really for both being serious and being sincere.
So, rather than perceiving it as something 'serious' , we perceive it as telling the fact that we know all along the way it is with a little sense of comedy
The newspaper was incomplete
once upon a time there was this little girl that served as the perfect example of a social reject n then she adopted a robot but the robot malfunctioned and ultimately got it's internal processor destroyed causing the girl to lose her shvit the end