Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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Free enterprise economy's freedom of producers provide these five benefits for individual consumers:
1. Private Property<span>Any individual has the right to own a private property for business and on business purposes.
2. Voluntary exchange
The government can own the land without the permission of the owner.
</span>3. Public Property<span>
</span>Any property that is government owned. 4. Choice5. Voluntary expense
Answer:
D. rise
Explanation:
D. As per the study, marginal product theory suggests that, as the marginal product of capital (MPK) increases even if the capital stock is fixed or unchanged, the real rental will also be changed the same way i.e. it will rise in this given scenario.
Answer:
Total Selling Expenses for the month of February is $241,000
Explanation:
Sales Commissions ($700,000 of sales x 5%) = $35,000
Sales Manager Salary = $96,000
Advertising expenses = $90,000
Shipping expenses = ($700,000 of sales x 2%) = 14,000
Miscellaneous selling expenses = ($2,500 + $700,000 x 1% x 0.5) = $6,000
Total Selling Expenses (Summation of all the calculated above working)= $241,000
Answer:
The maximum transfer price would be $50.
Explanation:
The maximum transfer price is nothing but the market price for the product , which is the most simple way to derive a transfer price . Here by selling the components of aircraft engines at market price, there are very good chances of high profits to be earned. So the maximum transfer price should be $50.
