All categories

3 years ago

Define direct advertising

Business

1 answer:

Anon25 [30]3 years ago

6 0

Answer:

Explanation:

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.

You might be interested in

When production reflects consumer preferences, __________ occurs?

anzhelika [568]

<span>When production reflects consumer preferences, "a</span>llocative efficiency" occurs.

Allocative efficiency is a condition of the economy in which production shows customer inclinations; specifically, every good or services is delivered up to the point where the last unit gives a marginal advantage to buyers equivalent to the minor cost of production.

7 0

3 years ago

A company had a bulldozer destroyed by fire. The bulldozer originally cost $124,000. The accumulated depreciation on it was $59,

erik [133]

Answer:

$25,000

Explanation:

For computing the gain or loss, first, we have to determine the book value of bulldozer which is shown below:

Book value of bulldozer would be

= Originally cost - accumulated depreciation

= $124,000 - $59,500

= $64,500

And, the proceeds from the insurance company were $89,500

So, the gain would be

= $89,500 - $64,500

= $25,000

5 0

3 years ago

You have recently accepted a position with Vitex, Inc., the manufacturer of a popular consumer product. During your first week o

brilliants [131]

Answer and Explanation:

According to the scenario, computation of the given data are as follows:-

1. Standard Quantity for Actual Output is

= $574600 ÷ $16.90

= 34000 Pounds

Actual Output = $34000 ÷ 2 = $17000

Unit Produced = 17,000 Units

2.Material Efficiency Variance is

= (Actual Quantity - Standard Quantity) × Standard Price

33,800 = (Actual Quantity - 34,000) ×$16.90

33800 ÷ $16.90 = Actual Quantity - $34,000

2000 = Actual Quantity - 34,000

Actual Quantity = 34,000 + 2000

= 36,000 Pounds

3.Material Rate Variance is

= (Actual Price - Standard Price) × Actual Quantity

$10,440 = (Actual Price - $16.90) × 36,000

$10440 ÷ 36000 = Actual Price - $16.90

-0.29+$16.90 = Actual Price

Actual Price = $16.61

4. Labor Efficiency Variance is

= (Actual Hour - Standard Hours) × Standard Rate

15500 = (Actual Hour - 263500 ÷ $15.50) × 15.50

15500 ÷ $15.50 = (Actual Hour - 17,000)

1000 + 17000 = Actual Hour

Actual Hour = 18,000

5. Labor Rate Variance is

= (Actual Rate - Standard Rate) × Actual Hours

$3600 = ( Actual Rate - $15.50) × 18000

$3600 ÷ 18000 = Actual Rate - $15.50

$0.2 + $15.50 = Actual Rate

Actual Rate = $15.70

We simply applied the above formulas

8 0

4 years ago

Derrick, a sales manager at Kappa Corp., finds that Jack, a salesman, lacks motivation to perform well in his job. In the contex

likoan [24]

Answer:

A. Derrick must counsel Jack to help him understand the factors that are affecting his motivation.

Explanation:

The reason is that the doing similar task over and over again demotivates the employees and as a result we see decline in the productivity of the employee. This means the manager must tailor the fixed benefits that the salesperson is generating from his job to performance based to increase the productivity of the employees. Furthermore, this can also be understood by counseling Jack and acknowledging the situation and key factors that demotivated him. The manager must then resolve the employee's issues.

8 0

3 years ago

According to the Marketing Concept, a. Companies produce only what customers want. b. A company should produce only basic produc

shepuryov [24]

Answer:

The answer is A

Explanation:

Companies should produce what customers want based on the marketing concept. Companies and customers are dependent on each other. Companies should focus on producing goods which consumers/customers want. These companies should think of what consumers want and the prices they would pay since it is the consumer that creates demand for goods and services that are produced by the company.

Therefore companies should produce only what consumers want else they would produce goods and services with little demand.

8 0

3 years ago

Define direct advertising​

Define direct advertising