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scoray [572]
2 years ago
9

your company’s marketing manager implements the company’s new marketing strategy and tactics on the market. what types of inform

ation does your marketing manager need to monitor to judge the plan’s implementation success and strategic effectiveness?
Business
1 answer:
stiks02 [169]2 years ago
8 0

The type of information the marketing manager needs to monitor to judge the plan's successful implementation and strategic effectiveness are profits, customer relations, sales information, and competitor reactions.

A marketing strategy is one whose objective is to position the company in relation to competitors, through the creation of value that will help attract and retain consumers.

There are several tools that can help shape an organization's marketing strategy, such as:

  • The 5 P's of marketing.
  • SWOT Analysis.
  • CRM.

Therefore, the manager must monitor profits, company-customer relationships, sales, and competitor reaction to judge the success of a marketing plan, which should generate value and market leadership for an organization.

Learn more here:

brainly.com/question/1577600

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Welk type preferente aandelen krijgt niet per se een dividend, ook al heef t de onderneming een netto winst ?
andreev551 [17]

Answer:

Aandelen geven recht op een deel van de winst. Soms houdt een onderneming de winst en investeert die winst in de groei van de onderneming. Maar vaak wordt een deel van de winst uitgekeerd als dividend aan de aandeelhouders. Het dividend varieert met de hoogte van de winst en het aantal uitstaande aandelen.

Een preferent aandeel is een op inkomen gericht aandeel met een vast dividend, dat wordt uitgedrukt als een percentage van de nominale waarde. Hiermee lijken prefs, zoals deze aandelen ook wel worden genoemd, op obligaties. Alleen behoort het preferente aandeel tot het risico kapitaal. Er moet dus wel winst zijn gemaakt, omdat het preferent dividend uit de winst wordt betaald.

Een groot verschil tussen preferente en gewone aandelen als het om het dividend gaat. Dividend op gewone aandelen is niet gegarandeerd en kan per uitkering verschillen. Preferente aandelen hebben een vast dividend! De meesten hebben een rating van “BBB-“ of hoger en zijn hiermee behoorlijk safe. Uiteraard zullen we kritisch moeten kijken naar de financiële situatie van een bedrijf.

Als je preferente aandelen bezit, ben je net als bij gewone aandelen mede eigenaar van een bedrijf. In de meeste gevallen heb je als preferent aandeelhouder geen stemrecht. De houders van deze aandelen hebben voorrang op de gewone aandeelhouders als er iets te verdelen valt. Als een bedrijf bijvoorbeeld failliet gaat, worden de crediteuren als eerste betaald, dan de obligatiehouders en hierna de houders van preferente aandelen, gevolgd door de houders van gewone aandelen. Gewone aandeelhouders staan dus als laatste in de rij. Worden er geen obligaties uitgegeven, bent u als eerste aan de beurt in de reeks van beleggers.

5 0
2 years ago
Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________
MariettaO [177]

Answer:

The answer to the question would be C

Explanation:

Without a doubt, the economic crisis has changed the way consumers approach the market for goods and services. In this new era, austerity, discounts and the search in different channels of the best price / benefit ratio dominate.

Of course, technology and the Internet are the best allies of the consumer who wants to be informed: thanks to smartphones, bar scanners, social networks or websites that compare prices or offer discounts, we are the buyers with more prior information on what we want or need to acquire.

4 0
3 years ago
In a macroeconomic context, choose the best definition for the term velocity. The rate at which the aggregate price level increa
N76 [4]

Answer:

The rate at which money circulates through an economy.

Explanation:

In Macroeconomics, the term velocity refers to the speed at which money circulates in an economy, and it is a variable in a fundamental macroeconomic equation, the quantity theory of money equation:

M x V = P x T

Which states that the price of goods and services is equal to the amount of money in an economy, or its money supply (M) multiplied by the Velocity of circulation of money, which is in turn equal to price (P) multiplied by the number of transactions (T).

7 0
2 years ago
Suppose your friend earned wages of $93,260, received $1340 in interest from a savings account, and contributed $6300 to a tax-
Kruka [31]

Answer:

Gross Income:

= Earned wages + Interest from savings + Interest on home mortgage

= 93,260 + 1,340 + 4,500

= $99,100

Adjusted gross income:

= Gross income - Tax deferred plan  - State taxes

= 99,100 - 6,300 - 1,359

= $91,441

Taxable income

= Adjusted gross income - Personal exemption - Standard deduction - Charity contribution

= 91,441 - 3,500 - 7,800 - 2,500

= $77,641

5 0
2 years ago
Callaway Golf Co. leases telecommunication equipment from Photon Company. Assume the following data for equipment lease form Pho
inessss [21]

Answer:

This lease is  regarded and classified  as Capital lease.

Explanation:

This lease is  regarded and classified  as Capital lease.

Here, Callaway Golf Co. is the body financing the leased asset but the right ownership is with Photon Company.

Now; the present value of future payment is calculated as:

Present value of future payment =[PVA 6%,5 × Annual payment ]+[PVF 6%,5 × Residual value]

=[4.46511 × 31000] +[0.74726 × 15500]

= 138418.27+ 11582.53

= 150000

However the present value of minimum lease payment is equal or more than 90% fair market value ,as such we therefore conclude that this  lease is a capital lease.

3 0
3 years ago
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