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scoray [572]
2 years ago
9

your company’s marketing manager implements the company’s new marketing strategy and tactics on the market. what types of inform

ation does your marketing manager need to monitor to judge the plan’s implementation success and strategic effectiveness?
Business
1 answer:
stiks02 [169]2 years ago
8 0

The type of information the marketing manager needs to monitor to judge the plan's successful implementation and strategic effectiveness are profits, customer relations, sales information, and competitor reactions.

A marketing strategy is one whose objective is to position the company in relation to competitors, through the creation of value that will help attract and retain consumers.

There are several tools that can help shape an organization's marketing strategy, such as:

  • The 5 P's of marketing.
  • SWOT Analysis.
  • CRM.

Therefore, the manager must monitor profits, company-customer relationships, sales, and competitor reaction to judge the success of a marketing plan, which should generate value and market leadership for an organization.

Learn more here:

brainly.com/question/1577600

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Morris Company applies overhead based on direct labor costs. For the current year, Morris Company estimated total overhead costs
Sindrei [870]

Answer:

d) $38,000 Debit balance.

Explanation:

Predetermined overhead rate = Estimated Total Overhead Costs / Estimated Direct Labor Costs

= $472000 / $2,360,000

= 0.2

= 20% of direct labor costs.

Applied overheads = (20%*Actual direct labor costs)

Applied overheads = 20% * $1,980,000

Applied overheads = $396,000

So, Overhead under-applied = $434,000 - $396,000 = $38,000 (Debit)

8 0
3 years ago
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3 years ago
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The Humongous Food Store (HFS) has a turnover ratio of 12. The turnover ratio is revenue divided by average inventory. This mean
Kazeer [188]

Answer: compare his turnover ratio to other grocery stores' ratios.

Explanation: The manager should "compare his turnover ratio to other grocery stores' ratios" since Humongous Food Store (HFS) is losing money but have a turnover ratio of 12.

A turnover ratio of 12 means that they sold everything in the store once per month. Turnover ratio is the percentage of mural fund or portfolio holdings that have been replaced in a given year or 12 months period.

8 0
3 years ago
You're been placed in charge of all promotion for a product that has common appeal in different cultures around the world. You'l
borishaifa [10]

Answer:

True

Explanation:

A product that has common appeal in different cultures around the world would indeed require engaging in promotion. Why? Because each culture may have unique consumer behaviors.

For example, a popular product like Coke that has common appeal in different cultures around the world often engages in promotion in order to still keep existing customers and to acquire new ones because of the presence of other competitors.

5 0
2 years ago
2 pts Paul and Michael sell magazine subscriptions by telephone. Paul is paid $1.00 for every 5 calls he makes, while Michael is
WITCHER [35]

Answer:

D. Fixed-ratio; variable-ratio

Explanation:

Fixed ratio (FR) schedule, a specific or “fixed” number of behaviors must occur before you provide reinforcement.

Variable Ratio: In a variable ratio (VR) schedule, an average number of behaviors must occur before reinforcement is provided.

8 0
3 years ago
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