1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
scoray [572]
3 years ago
9

your company’s marketing manager implements the company’s new marketing strategy and tactics on the market. what types of inform

ation does your marketing manager need to monitor to judge the plan’s implementation success and strategic effectiveness?
Business
1 answer:
stiks02 [169]3 years ago
8 0

The type of information the marketing manager needs to monitor to judge the plan's successful implementation and strategic effectiveness are profits, customer relations, sales information, and competitor reactions.

A marketing strategy is one whose objective is to position the company in relation to competitors, through the creation of value that will help attract and retain consumers.

There are several tools that can help shape an organization's marketing strategy, such as:

  • The 5 P's of marketing.
  • SWOT Analysis.
  • CRM.

Therefore, the manager must monitor profits, company-customer relationships, sales, and competitor reaction to judge the success of a marketing plan, which should generate value and market leadership for an organization.

Learn more here:

brainly.com/question/1577600

You might be interested in
nted below is information related to Viel Company at December 31, 2020, the end of its first year of operations. Sales revenue $
algol13

Answer:

Viel Company

(a) Income from operations:

Sales revenue                    $310,000

Cost of goods sold              140,000

Selling & admin. expenses  50,000

Income from operations  $120,000

(b) Net income:

Sales revenue                                 $310,000

Cost of goods sold                          -140,000

Selling & admin. expenses               -50,000

Income from operations                $120,000

Gain on sales of plant assets            30,000

Interest Expense                                 -6,000

Loss on discontinued operations     -12,000

Net Income                                     $132,000

(c) Comprehensive Income

Sales revenue                                  $310,000

Cost of goods sold                           -140,000

Selling & admin. expenses               -50,000

Income from operations                $120,000

Gain on sales of plant assets            30,000

Interest Expense                                 -6,000

Loss on discontinued operations     -12,000

Net Income                                     $132,000

Unrealized Gain on Investments      -10,000

Comprehensive Income              $122,000

(d) Retained Earnings balance at December 31, 2020:

Comprehensive Income     $122,000

less Dividends                           5,000

Retained Earnings Balance $117,000

Explanation:

a) Income from operations is the income generated from running the primary business and excludes income from other sources. For example, gains or losses from asset disposal and discontinued operations, and interest expense.

b) Net Income is the income from operations, including other sources of income, after adding or deducting non-operating gains or losses and interests.

c) Comprehensive income equals net income and unrealized income, such as unrealized gains or losses, and other non-operating gains and losses.

8 0
3 years ago
How should a person cope with situational factor for which there are ethical confident skills?
ipn [44]

Self-confidence is considered one of the most influential motivators and regulators of behavior in people's everyday lives (Bandura, 1986). A growing body of evidence suggests that one's perception of ability or self-confidence is the central mediating construct of achievement strivings (e.g., Bandura, 1977; Ericsson et al., 1993; Harter, 1978; Kuhl, 1992; Nicholls, 1984). Ericsson and his colleagues have taken the position that the major influence in the acquisition of expert performance is the confidence and motivation to persist in deliberate practice for a minimum of 10 years.

Self-confidence is not a motivational perspective by itself. It is a judgment about capabilities for accomplishment of some goal, and, therefore, must be considered within a broader conceptualization of motivation that provides the goal context. Kanfer (1990a) provides an example of one cognitively based framework of motivation for such a discussion. She suggests that motivation is composed of two components: goal choice and self-regulation. Self-regulation, in turn, consists of three related sets of activities: self-monitoring, self-evaluation, and self-reactions. Self-monitoring provides information about current performance, which is then evaluated by comparing that performance with one's goal. The comparison between performance and goal results in two distinct types of self-reactions: self-satisfaction or -dissatisfaction and self-confidence expectations. Satisfaction or dissatisfaction is an affective response to past actions; self-confidence expectations are judgments about one's future capabilities to attain one's goal. This framework allows a discussion of self-confidence as it relates to a number of motivational processes, including setting goals and causal attributions.

7 0
3 years ago
The information related to interest expense of Classic Music, Inc. is given belowNet income $264,000Income tax expense $107,000I
lidiya [134]

Answer:

Classic Music, Inc.

C. 6.62 times

Explanation:

a) The times-interest-earned (TIE) ratio measures a company's ability to meet its debt obligations based on its current income.  It is calculated as earnings before interest and taxes (EBIT) divided by the total interest payable on bonds and other debts.

b) The EBIT is $437,000 (Net Income + Income Tax and Interest Expenses).

c) Therefore, the TIE is equal to 6.62 times ($437,000/$66,000).

7 0
3 years ago
Cho wanted to sell her custom jewelry made in China to the U.S. market, but she didn’t have a lot of capital to get started, nor
allsm [11]

Answer:

licensing

Explanation:

Based on the scenario being described within the question it can be said that the entry method that Cho seems to be pursuing is known as licensing. This is a market entry strategy in which a company grants permission to another company in a different country in order for it to use the granting company's intellectual property for a specific period of time.

3 0
4 years ago
Read 2 more answers
You operate a small catering firm specializing in sit-down dinner parties that you prepare and serve yourself with no helpers. A
sertanlavr [38]
B, subcontract other services
5 0
3 years ago
Other questions:
  • Hodge Inc. has some material that originally cost $74,600. The material has a scrap value of $57,400 as is, but if reworked at a
    6·1 answer
  • One of the most important features of a filing and record keeping system is that it works for you and meets your needs.O True O
    8·1 answer
  • When is outsourcing NOT beneficial?
    12·1 answer
  • Question
    5·1 answer
  • Sandhill Construction Co. has consistently used the percentage-of-completion method of recognizing revenue. During 2021, Sandhil
    6·1 answer
  • Ms. Jessup teaches 7th grade. Her students do not pay tuition to attend her school. Which describes the type of school that Ms.
    12·2 answers
  • A company has a market value of $990 million, with 10 million shares outstanding. It achieved an ROE of 20%. What are earnings-p
    6·1 answer
  • The Wagner Company made the following expenditures for research and development early in 2014: $80,000 for materials, $100,000 f
    11·1 answer
  • does mcdonald's franshicd have the same menu as McDonald’s? Like if deal happened with McDonald’s will the franchise serve the s
    5·1 answer
  • he mold can be reused to make additional whales, and so additional whales cost $5,000 each. based on these numbers, the average
    11·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!