Question

Sunny pet supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. what type of segmentation does sunny pet supplies use?

Answer 1

There are four types of market segmentation

1.      Demographic – segments a population based on age, gender, size of family, earnings, work, religion, ethnic race, and nationality.

2.      Behavioral –segments on the basis of their behavior, usage and decision-making pattern.

3.      Psychographic - uses people’s lifestyles, their activities, and interests

4.      Geographic  - uses location as basis

From the given definitions, Sunny Pet uses the demographic type of segmentation.