Doctors say social media improves the quality of care delivered to patients. Social media educates and informs both physicians and patients. The healthcare system is more transparent regarding outcomes, cost and value. Greater trust follows positive relationships between patient and provider.
Social media provide HCPs with tools to share information, to debate health care policy and practice issues, to promote health behaviours, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.
Exposure to media, especially among youth, may affect health behaviors such as substance use, sexual activity, and eating habits. It also be leading to more equal communication between the patient and healthcare professional
A brochure from a zoo will likely contain scientific facts and knowledge about the animals, as opposed to entertaining or persuading the target audience, making the author's purpose to inform.
