Question

According to the elaboration likelihood model, persuasion occurs through the ________ routes. a. dissonant and consonant b. central and peripheral c. implicit and explicit d. emotional and rational

Answer 1

According to the elaboration likelihood model, persuasion occurs through  central and peripheral routes. The answer to this question is option b.

The elaboration likelihood model is a theory that teaches about the thinking processes that are likely to occur when we try to change the perspective of a person through persuasive communication.

This theory works by attempting to give explanations on how attitudes are shaped, formed, and reinforced by persuasive communications.

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