Answer:
It will be reported as accrued expenses (c)
Explanation:
Accrued expenses represents amount owed for either serviced that has been enjoyed or goods that have been delivered but yet to be paid for.
Income statement is prepared on accrual basis, hence, these expenses will be recognized in the current period and matched with revenues generated.
Answer: Sales promotion
Explanation:
Promotion includes all the techniques sellers use to motivate/persuade people to purchase their product or services.
Sales promotion is a part of the promotional mix that uses media and non-media outlets to improve product awareness, increase consumer demands and marketability. It helps in stimulating consumers' interest in a product.
Sales promotion programs are designed to enhance personal selling, advertising, public relations, and other promotional efforts.
Sales promotions can take place both within/inside and outside an organization. It helps to attract new customers, with old existing customers and ease competition.
The strategy that they use is <span>signaling value by targeting sophisticated buyers
This type of strategy could only work if the target market has specific preferences.
Even though the number of potential consumers for this market tend to be considerably small compared to another market, but the customers that obtained through this strategy tend to show higher level of loyalty.</span>
Answer: Improve the ad’s quality score.
Explanation:
Rina should try to improve her ad's quality score because even if you pay for an ad, it is not a guarantee that your ad will be picked if it does not have a good quality score.
There will be other people like her who have paid for ads and if hers is not as high quality as theirs, the search engine's search bots will pick those ones up more which would leave her ads lower on the ad hierarchy.
She can try to improve ad quality by including relevant ads and giving users a better landing page experience.
