Answer:
They could use a CRM
A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
They Could Use PDC
The term “primary data” refers to data you collect yourself, rather than data you gather after another party initially recorded it. Primary data is information obtained directly from the source. You will be the first party to use this exact set of data.
They Could Use Quantitative vs. Qualitative Data
Quantitative data comes in the form of numbers, quantities and values. It describes things in concrete and easily measurable terms. Examples include the number of customers who bought a given product, the rating a customer gave a product out of five stars and the amount of time a visitor spent on your website.
Why Should I Track Users Data:
To ensure it's going smoothly, it's important to keep track of data that directly correlates to the potential success of your business. Key performance and financial metrics can help you address any problems with your business before they occur
