Question

A company wants to use online methods to target more customers. It decides to conduct a market research by collecting the data of a few
customers with their consent. They want to track data of the sites that their customers frequently visit. Which software can help the company?

Answer 1

Answer:

They could use a CRM

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.

They Could Use PDC

The term “primary data” refers to data you collect yourself, rather than data you gather after another party initially recorded it. Primary data is information obtained directly from the source. You will be the first party to use this exact set of data.

They Could Use Quantitative vs. Qualitative Data

Quantitative data comes in the form of numbers, quantities and values. It describes things in concrete and easily measurable terms. Examples include the number of customers who bought a given product, the rating a customer gave a product out of five stars and the amount of time a visitor spent on your website.

Why Should I Track Users Data:

To ensure it's going smoothly, it's important to keep track of data that directly correlates to the potential success of your business. Key performance and financial metrics can help you address any problems with your business before they occur