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Mashutka [201]
2 years ago
9

Our emotional reactions to marketing cues are so powerful that some high-tech companies study mood in small doses (in 1/30 of a

second increments) as they analyze people's facial reac-
tions when they see ads or new products. They
measure happiness as they look for differences
between, for example, a true smile (which includes
a relaxation of the upper eyelid) and a social smile
(which occurs only around the mouth). Whirlpool
used this technique to test consumers' emotional
reactions to a yet-to-be-launched generation of its
Duet washers and dryers. The company's goal: To
design an appliance that will actually make people
happy. Researchers discovered that even though
test subjects said they weren't thrilled with some
out-of-the-box design options, such as unusual
color combinations, their facial expressions said
otherwise.91 Does the ability to study our emotional
reactions at such a specific level give marketers an
unfair advantage?
Business
1 answer:
wlad13 [49]2 years ago
7 0

The question which asks whether the ability to study our<em> emotional  reactions</em> at such a specific level give <em>marketers an  unfair advantage </em>is:

  • No, I do not think it does.

Based on the given question, we can see that the marketers are trying their best to find out the things which makes the possible customers happy at the sight of a new product.

I believe that this is a part of marketing just like taking a market survey to find out how receptive the consumers are of a particular product. I believe it is fair game as it does not violate any ethical rules or legal laws.

Read more about marketing here:

brainly.com/question/25754149

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Pascal is a customer-service representative who handles phone inquiries. He has a goal of handling 12 calls per hour. When he ge
Montano1993 [528]

Answer:

A. Ill-conceived goals

Explanation:

Ill-conceived goals refers to setting of goals or incentives in order to promote a desired behavior whereas indirectly encouraging a negative one.

When setting ill-conceived goals, the unintended effects of these goals should duly be taken into consideration.

7 0
2 years ago
Read 2 more answers
Spree Company sold $769,300 of goods during the year at a cost of goods sold of $548,600. Inventory was $31,283 at the beginning
Zarrin [17]

Answer:

16.42

Explanation:

Data provided in the question:

Cost of goods sold =  $548,600

Beginning inventory of the year = $31,283

Ending inventory of the year = $35,538

Now,

the Inventory turnover ratio is calculated as;

⇒ ( Cost of goods sold ) ÷ ( Average inventory of the year )

Also,

Average inventory of the year = \frac{\textup{Beginning inventory + Ending inventory}}{\textup{2}}

= \frac{\$31,283+\$35,538}{\textup{2}}

= $33,410.5

Therefore,

Inventory turnover ratio = $548,600 ÷  $33,410.5

= 16.42

6 0
3 years ago
Suppose a firm estimates its WACC to be 10%. Should the WACC be used to evaluate all of its potential projects, even if they var
Mademuasel [1]

Answer:

The WACC will be 10% for average risk

below when the risk is low

and above 10% when the risk is higher than average

as the cost of capital (required return from the stockholders) will increase pushing the WACC higher

Explanation:

As the WACC is composed by the cost of debt and the cost of equity a higher risk will require a better return for the investor thus, the equity proportion that determinates the WACC will change along the project risk.

6 0
3 years ago
Kaplan, Inc. produces flash drives for computers, which it sells for $27 each. The variable cost to make each flash drive is $13
horsena [70]

Answer:

Contribution per unit

= Selling price - Variable cost per unit

 = $27 -$13

= $14

Contribution margin ratio

= Contribution per unit

  selling price

= $14

  $27

=  0.518518518

Break-even point in dollars

= $1,400

  0.518518518

= $2,700

               

Explanation:

Break-even point in dollars  equals fixed cost divided by contribution margin ratio. Contribution margin ratio is equal to contribution per unit divided by selling price. Contribution per unit is selling price minus variable cost per unit.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

4 0
3 years ago
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NARA [144]

Answer:

a.Preferred Stock for $475,300

and Paid-In Capital in Excess of Par—Preferred Stock for $164,900.

Explanation:

The par value it's a minimum price that the company assigns to the issued shares only to be used in the accounting system but it's not related to market price.    

This par value will be shown as a separate value in the section of stockholders' equity, reported under the item Paid-in-Capital, the difference with the market price it's reported as Preferred Stock.    

Cash                                                                            $640.200  Debit  

Preferred Stock                                                     $475.300  Credit  

Paid-In Capital in Excess of Par—Preferred Stock  $164.900  Credit  

7 0
3 years ago
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