Question

The activities in a firm that try to identify customer needs and focus the flow of goods or services in the firm in order to meet those needs is called

Answer 1

The activities in a firm that try to identify customer needs and focus the flow of goods or services in the firm in order to meet those needs is called : Marketing

What is marketing?

Marketing refers to the process whereby firms promote and sell product or services.

Marketing involves creating awareness to determine if there are sufficient number of people with a significant income to be able to purchase the goods one wishes to sell.

Marketing includes but not limited to :

• Market research
• Product development
• Distribution method
• Advertising
• Sales

Therefore, the activities in a firm that try to identify customer needs and focus the flow of goods or services in the firm in order to meet those needs is called Marketing.

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