People often have different preference. Aaron is considering to assess whether a particular laptop will satisfy his requirements are referred to as Evaluative criteria.
- Evaluative criteria is simply known to be when a customer chooses a different product, than the one they intentionally wanted to buy or that they had in mind.
This choosing based on criteria is mostly influenced by quality, price, and features. Customers often takes the above factors into consideration.
Conclusively, A lot of customers often take their time thinking, researching and comparing different products before buying them as in the case of Aaron.
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