Question

Sperling's classic experiment in which he briefly flashed three rows of letters on a screen immediately followed by a tone demonstrated that: a. short-term memory can last for up to thirty seconds. b. auditory sensory memory lasts for three or four seconds. c. visual sensory memory holds a great deal of information for about half a second. d. subliminal perception can influence unconscious thought processes.

Answer 1

Visual sensory memory holds a great deal of information for about half a second. When there is a flash of something, the brain cannot process that information due to how little time it was exposed. When further paired with an auditory tone, your brain may possibly associate the flashed letters with the tone or even prefer to remember one over the other.