Institutional Advertising.
Institutional advertising is a type of advertising that does not promote a product or service directly. Rather, <em>they promote the corporation, organization, business, or other similar entity. </em>
In the case of Bella's store, they are only promoting their own department store as the place to visit for holiday shopping. <em>In this case, they are not advertising a specific sale or product, only the department store itself. </em>
It has lowered the life-expectancy of the working class, and has made the people dependent on the mines for their living.
