Question

It is important for the salesperson to pay close attention to the buyer's interests during the need discovery phase to:

Answer 1

Based on business strategy, the salesperson needs to pay close attention to the buyer's interests during the need discovery phase to "uncover the dominant buying motives."

What is the Need Discovery Phase?

The need discovery phase is when firms or salespeople try to understand the motives of the consumers, their needs, and requirements.

As a salesperson, knowing why the buyer or consumer wants to buy a product will give you an edge to know how to market your products to the consumer.

Hence, in this case, it is concluded that the correct answer is "uncover the dominant buying motives."

Learn more about Need Discovery Phase here: brainly.com/question/25571041