Answer:
The correct option is option D, that is A set of buyers sharing the common needs or characteristics that the company decides to serve.
Explanation:
The concept of target market is termed as the group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts.
Thus
Option A is not correct as it is not the market target, it is the process of market segmentations.
Option B is not correct as it is a the market coverage strategy which targets several segments of the market.
Option C is not correct as it is a method of effective marketing.
So only option D is correct.
Answer:
$183,200
Explanation:
Given that,
Direct labor = $86,000
Total current manufacturing costs = $381,000
Manufacturing overhead is applied to production:
= 130% of direct labor cost
= 1.30 × $86,000
= $111,800
Total manufacturing costs = Direct material + Direct labor + Manufacturing overhead.
$381,000 = Direct material + $86,000 + $111,800
Direct material = $381,000 - $86,000 - $111,800
= $183,200
Therefore, the amount of direct materials used in production is $183,200.
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Answer:
Total Revenues would increase because Demand is Inelastic
Explanation:
Demand is buyers ability & willingness to buy at a given price, time.
Elasticity of Demand is quantity demanded responsiveness to price change.
More Elastic Demand means quantity demanded responds highly to change in price. Percentage Change in Quantity Demanded > Percentage Change in Price. Elasticity of Demand [Δ%Q / Δ%P] >1 in this case. Price and Total Revenue (PxQ) are inversely related in this case ; i.e - price rise, TR fall & price fall, TR rise.
Less Elastic Demand means quantity demanded responds less to change in price. Percentage Change in Quantity Demanded < Percentage Change in Price. Elasticity of Demand [Δ%Q / Δ%P] < 1 in this case. Price and Total Revenue (PxQ) are positively related in this case ; i.e - price rise, TR rise & price fall, TR fall.
So: If Sam's Pint price change by 20% leads to demand fall by 4%, the demand is less elastic i.e < 1. Hence, Total Revenue will increase with increase in price.