A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. Focus groups are a type of qualitative research.
A focus group is a carefully planned discussion led by a moderator designed to gather opinions on a defined topic. While focus group research is an excellent methodology to meet many research objectives, there are times to use them and times to not use them.
in simpler words: A focus group is a small set of six to ten people who usually share common characteristics such as age, background, geography, etc.. The set comes together to discuss a predetermined topic. A focus group is a part of marketing research technique.
