Question

When Alicia and Jordan dined at Formia Ristorante, a contemporary Italian restaurant in New Jersey, they both enjoyed Formia's coy, smart and embracing atmosphere. Formia creates this atmosphere with a single large dining room that measures 20 by 60 feet and contains 14 roomy tables. Ceiling fans slowly swirl as candlelight dances across the tables that are attentively cared for by servers. Vertical pink and white florid patterns emerge from old wainscoting. Finally, Formia's two-page menu offers guests a range of pasta, chicken, veal, and seafood entrees, in addition to nightly specials that are handwritten and presented on large index cards. Alicia and Jordan experienced the ________ element of Formia Ristorante's services marketing mix.
A. Product
B. Production
C. Process
D. Place
E. Physical evidence

Answer 1

Answer: Option E    

                 

Explanation: In simple words, physical evidence refers to the environment in which the customer and the seller met with the objective of exchanging services and money.

It is a important aspect of marketing mix as the success of the transaction that highly depends on the environment under which it takes place.

In the given case, Alicia and Jordan were fascinated by the special aura of the restaurant.

Hence from the above we can conclude that the correct option is E.