Question

The main problem with the production orientation toward marketing is that.

Answer 1

The main problem with the production orientation toward marketing is that what the industry is good at making isn't necessarily what the market wants. It is a real problem in marketing.

Production orientation

Production orientation can be defined as the orientation of industry to detriment of customers' needs by focusing on efficiently building a quality product.

Production orientation is a real problem in marketing since it decreases the quality of products.

A well-known example of production orientation is fast food restaurant chains.

Learn more about product orientation here:

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