The great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.
Instead of sponsoring a giveaway for a free pair of skis, your e-commerce site should employ integrated marketing.
<h3>What is integrated marketing?</h3>
Integrated marketing involves aligning all marketing tactics with a unified, customer-focused promotional messaging, enabling a consistent customer experience with your sports gear brand.
The advantages of integrated marketing include increasing:
- Brand awareness
- Brand loyalty
- Sales volume and revenue.
Thus, the great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.
Learn more about integrated marketing at brainly.com/question/9696745
