Question

Starbucks is known for understanding its customers. As such, it has developed multiple varieties of products that match the needs and wants of its different market segments. By offering everything from espresso drinks to teas to pastries, Starbucks is engaging in a(n)________ strategy.
A) value-based promotions
B) market segmentation
C) positioning
D) operational excellence
E) target marketing

Answer 1

Based on the things Starbucks is doing to attract customers, we can say that this is the C. Positioning strategy.

What is the positioning strategy?

• A marketing strategy that involves placing yourself in the market in such a way that you attract more customers.
• Involves knowing the needs and wants of the market to be able to exploit them.

Starbucks is trying to exploit the needs of the market by positioning itself in various ways to match those needs so this is a positioning strategy.

In conclusion, option C is correct.

Find out more on the positioning strategy at brainly.com/question/3130023.