Question

isit GFI’s website (https://www.gfi.org). Identify three symptoms that indicate that GFI may have a problem. (Don’t forget that a problem can also represent an opportunity). Select one problem that GFI is facing (there are multiple problems) and develop a problem statement based on it. Write several research objectives that stem from the problem statement you created. What questions would you like to ask GFI representatives to help clarify your problem statement?

Answer 1

To identify three symptoms that indicate that GFI may have a problem, such as a lack of media about the problem, it is necessary to carry out in-depth research on the organization to form a stronger argument.

Searching the official website, we learn that the Good Food Institute (GFI) is a non-profit organization working to accelerate the innovation of alternative proteins.

Opportunities for the GFI

The advantages of plant-based meat production are exposed through the official GFI website, such as:

• Reduction of the environmental impact of the family system.
• Decreased risk of zoonotic diseases.
• Increase food for people with fewer resources.

Therefore, to generate more awareness about the advantages of using alternative proteins for the population, there needs to be an increase in media about the institution and its purposes.

A quick and inexpensive alternative to GFI can be the development of relationship marketing through social media, which generates greater engagement, increases awareness and creates value for the target audience.

Find out more information about relationship marketing here:

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