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stira [4]
2 years ago
9

Write the necessary steps that need to be followed in maketing​

Business
1 answer:
zimovet [89]2 years ago
7 0
There are nine major steps required to develop a well-crafted, strategic marketing plan: set your marketing goals, conduct a marketing audit, conduct market research, analyze the research, identify your target audience, determine a budget, develop specific marketing strategies, develop an implementation schedule for ...
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The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.
marta [7]

Answer:

The Selling Era

Kotler refers to this as businesses "selling what they make, rather than making what the market wants to buy." ... Selling-era tactics can be risky for companies, as the hard sell can turn off consumers, perhaps even push them into the arms of a competitor.

Explanation:

6 0
2 years ago
At December 31, 2018, the financial statements of Hollingsworth Industries included the following: Net income for 2018 $ 590 mil
m_a_m_a [10]

Answer:

Basic EPS = $1.359 million

Diluted EPS = $1.195 million

Explanation:

For Basic EPS we need to calculate the number of shares outstanding

Shares as on Jan 1 = 450 million

Treasury shares on Sep 1 =  48 million × (4 months ÷ 12 months)

                                           = 16 million

Number of shares o/s =  Shares as on Jan 1 - Treasury shares on Sep 1

                                    = 450 million - 16 million

                                    = 434 million

Basic EPS = Net Income ÷ Number of shares o/s

                 = $590 million ÷ 434 million

                 = $1.359 million

For Diluted EPS,

Interest savings = 10% × $ 250 million

                           = $25 million

Adjusted Net Income =  Net Income + After tax interest savings

                               = $590 million +  [25 millions - 40(25million)]

                               = $590 million - $15 million

                               = $575 million

and weighted number of shares will include the bonds, that are convertible

Outstanding shares as computed = 434 million

Bond conversion Shares = 47 million

Total shares outstanding =  Outstanding shares as computed + Bond conversion Shares

                                          = 434 million  + 47 million

                                          = 481 million

Diluted EPS = Adjusted Net income ÷ Total shares outstanding

                    = $575 million ÷ 481 million

                    = $1.195 million

8 0
3 years ago
A firm's cost of equity is 22%. Its before-tax cost of debt is 13% and its marginal tax rate is 21%. The firm's capital structur
alisha [4.7K]

Answer:

WACC= 17.95%

Explanation:

Weighted average cost of capital is the average cost of all of the long-term types of finance used by a company weighted according to the that amount of finance used in relation to the total pool of fund.

It is calculated using the formula below:

WACC = (We×Ke)  +  (Wd×Kd)

Ke-cost of equity- 22%

We- equity weight- 100% - 45% = 55%

Kd-After tax cost of debt-10.3%

Wd- 45%

After tax cost of debt = Before tax ×× (1- tax rate)

After tax cost of debt = 13%× (1-0.21) = 10.3%

Cost of equity = 22%

WACC =(0.55× 22%) + (0.45× 13%)=17.95%

WACC= 17.95%

4 0
3 years ago
On March 10, 2019, Dearden, Inc., purchased 11,200 shares of Jaffa stock for $47 per share as a long-term passive investment. De
olasank [31]

Answer:

Dearden, Inc.

Journal Entries to record the transactions:

March 10, 2019:

Debit Investment in Jaffa $526,400

Credit Cash $526,400

To record the purchase of 11,200 shares at $47 per share.

December 31, 2019:

Debit Loss on Investment $22,400

Credit Investment in Jaffa $22,400

To record the loss on investment from $47 to $45 per share.

December 31, 2020:

Debit Investment in Jaffa $33,600

Credit Gain on Investment $33,600

To record the gain on investment from $45 to $48 per share.

December 31, 2021:

Debit Loss on Investment $44,800

Credit Investment in Jaffa $44,800

To record the loss on investment from $48 to $44 per share.

September 12, 2022:

Debit Loss on Investment $22,400

Credit Investment in Jaffa $22,400

To record the loss on investment from $44 to $42 per share.

Debit Cash Account $470,400

Credit Investment in Jaffa $470,400

To record the sale of the investment in Jaffa at $42 per share.

Explanation:

For Dearden, Inc. journal entries are recorded on the acquisition date to record the purchase of the investment in Jaffa.  Records are also made every December 31 to record the movements in the share price of the investment.  Finally, on the date of disposal, records are also made to record the sale of the investment.

4 0
3 years ago
Micro Tech, Inc. made the following cash expenditures during current-year related to the development of a new technology which w
lilavasa [31]

Answer:

a.$348,000

Explanation:

Research & Development Cost=Materials and supplies+R&D Salaries+Consultant fees+purchase cost of equipment=38,000+120,000+50,000+140,000

=$348,000

3 0
3 years ago
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