Answer:
If a company produces, promotes, and sells bags made of recycled paper, which concept is it using?
The concept used by the company that produces, promotes, and sells bags made of recycled paper is societal marketing concept
Explanation:
This concept simply entails running of a long term interest which does not only suits customers wants alone but also makes the priority of the company paramount.
Answer:
B) Cannibalization occurs when the sales of a new brand take away from sales of an existing brand. Whenever a firm sells a new product it must look out for cannibalization. Michael's new mp3 players are cannibalizing the sales of his old players.
Explanation:
Market cannibalization occurs when a company's new product line crowds out the existing market for its current products, rather than expanding the company's market base as originally intended. In other words, rather than appealing to an additional segment of the market, a new product line appeals to the company's current market, reducing the demand for its established products. In this respect, market cannibalization is an instance in which a company's own two product lines compete against one another.
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