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Maslowich
3 years ago
13

The condensed financial statements of Ness Company for the years 2016 and 2017 are presented below. NESS COMPANY Balance Sheets

December 31 (in thousands) 2017 2016 Current assets Cash and cash equivalents $330 $360 Accounts receivable (net) 470 400 Inventory 460 390 Prepaid expenses 130 160 Total current assets 1,390 1,310 Property, plant, and equipment (net) 410 380 Investments 10 10 Intangibles and other assets 530 510 Total assets $2,340 $2,210 Current liabilities $820 $790 Long-term liabilities 480 380 Stockholders’ equity—common 1,040 1,040 Total liabilities and stockholders’ equity $2,340 $2,210 Compute the following ratios for 2017 and 2016.
Business
1 answer:
mash [69]3 years ago
4 0

Answer:

Current ratio:  (2017)=1.69;  (2016)=1.65

Quick ratio:   (2017)=1.133 ; (2016)=1.16

Debt ratio:    (2017) =.555   ; (2016)=.529

debts to equity ratio:   (2017)=1.25  ; (2016)=1.125

Explanation:

Current Assets:

Cash and cash equivalents: (2017)=330 ; (2016)=360

Account receivable (net): (2017)=470; (2016)=400

Prepaid expense: (2017)=130; (2016)=160

Inventory: (2017)=460 ; (2016)=390

Total current assets: (2017)= 1390 ; (2016)=1310

Plant property & equipment: (2017)= 410 ; (2016) =380

Investment: (2017) = 10 ; (2016)= 10

Intangible and other assets: (2017)=530 ; (2016)=510

Total Assets: (2017)=2340 ; (2016)=2210

Current liabilities: (2017)=820 ; (2016)=790

Long-term liabilities: (2017)=480 ; (2016)=380

Share holder equity - common: (2017)=1040 ; (2016)= 1040

Total liabilities and shareholder equity: (2017)= 2340 ; (2016)= 2210

Current ratios = Total Current assets/ Total Current liabilities

year (2017)=1390/820=1.69

year (2016)= 1310/790=1.65

Quick ratio =Current assets-inventory/Current liability

year (2017)=(1390-460)/820=1.134

year (2016)=(1310-390)790=1.16

Debt ratio = Total liabilities / total assets  

year (2017)=(820+480)/2340=.5555

year (2016)=(790+380)/2210=.529

Debt to equity ratio = Total liabilities/ Shareholder equity

year (2017)=1300/1040=1.25

year (2016)=1170/1040=1.125

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Answer with Explanation:

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Satchel is usually used by both students and working class women, now again it will be one of the most value adding product among the Carry Tu product line.

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Overall assessment shows that the best customer segment that the company must focus should be working class women.

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The pricing strategy of the company must be increasing sales oriented which would increase the demand of the product if the purchasing power of the customer is not much high. If the product is differentiated and quality oriented and also that the customer's purchasing power is high enough then the company must charge higher cost to reflect its brand and quality product.

The satchel is widely used by the students and working class women who work in small organizations, hence the company must follow penetration pricing strategy. This is the strategy that will help in covering the fixed cost by earning small contribution on each product. It will also increase the sales which means the total contribution will be enough to cover fixed cost of the organization. This pricing strategy is mostly followed to increase the market share and as in the case of Carry Tu, it is a new entrant in the market, hence pricing low would be helpful in developing customer relation and covering the fixed cost so that the company breakeven in first 8 months of operation.

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Answer:

Explanation:

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