Answer:
(Answers may vary.)
Example 1
The Smith family consists of two adults and three children whose ages range from three to six years. Mrs. Smith is constantly doing laundry and sometimes has to wash a piece of clothing more than once to remove stains. For several weeks, she has seen a TV commercial showing a brand of laundry detergent and stain spray. The ad claims that these two products used together remove dirt and stains 10 times more effectively than other stain removers. The next time Mrs. Smith went to the store, she bought both the stain spray and the laundry detergent. In this example, the company’s advertisements made Mrs. Smith aware of its brand. Repeated media exposure to the brand convinced Mrs. Smith to purchase the company’s products.
Example 2
Jack shares an apartment and often gets stuck with cleaning duty. While surfing the Internet, he found a 75-percent discount coupon for a brand of floor cleaner. He copied the coupon code and visited the company’s website to place his order. While on the site, he ordered three more items that would help him clean up faster. In this example, the company’s sales promotion strategy of providing online coupons made Jack go to its website, where he purchased the discounted product as well as other products at full price. The company was able to get Jack’s attention with a coupon, which is a sales promotion technique. While on their website, the company convinced Jack that he needed more of its products, thus building brand loyalty. Buying products online appealed to Jack because it was convenient.
Example 3
While scrolling through her email, Sarah saw a message from a company that sells designer clothes at discount prices. She read through the email and decided to click on the link to the company’s website and do some shopping. She ordered three dresses and two pairs of pants. In this example, the company used a direct marketing email campaign to get consumers’ attention.
Explanation
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PLATO
