Scenario 7-5) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their
a.recognition of the brand.
b.potential purchase of the brand.
c.emotional connection to the brand.
d.attitude changes about the brand
Answer:
Option C is correct
Explanation:
This is used for measuring product experience of consumers on a particular brand. It tests products concept for emotional and functional design attributes such as consumer needs, believability(trust) and differentiation in level of product experience by customers.
Answer:
Correct Option is B (Rapid Prototyping)
Explanation:
Correct Option is B (Rapid Prototyping)
Rapid Prototyping is a technique which is used to test a new technology or hypothesis by giving it to the customer. Customer then use the product and provide feedback. From the customer feedback, changes are made according to the requirement and the feedback provided by the customer.
Answer:
The meaning of a 'flattened' world is that ,globalization, which can be described as inventions and various developments in the technology world , has created a level playing ground, where countries considered as small or minors are now competing with the super-power ones.
Explanation:
The major challenge of this is that , the rate competition has increased between countries that have great impacts on the resource area of businesses.
And the opportunities are that, new jobs are created or available especially in the information systems and other jobs or occupations involving services.
Finding better suppliers and at a better price has also been considered as a big benefit because now there were more places to choose from globally.
Answer:
Advertising appeal and unique selling proposition.
Explanation:
Advertising is a promotional activity which purpose is to sell a product or service to a target audience.
The unique selling proposition of a product is intended to appeal to a specific. group of audience. For example, the social, psychological, physical and financial backgrounds of customers play a major role. When these various characteristics of the target group are known, it will be easy to determine how a product’s features would be a solution to the problems faced by the target audience.
Advertising appeals are the different techniques that are applied to get the attention of customers to patronize a particular product or service.
