Question

An undifferentiated marketing strategy is likely to fail even if a firm has the resources to develop a single marketing mix that satisfies customers’ needs if the market for the product is _______.

Answer 1

An undifferentiated marketing strategy would fail in this regard if the market for the product is heterogenous.

What is a heterogenous market?

This is a market where the needs of the various consumers vary in respect to each other.

This means that if an single marketing mix is developed, it would not satisfy the needs of many people because it would target a single segment in the economy. The good would therefore fail.

Find out more on market segments at brainly.com/question/14299097.