<span>Knowing what your listeners value or need and appealing to those values or needs is known in persuasion as: positive motivation
Positive motivation tend to rely on the thought of what things/reward that you might get in the future if you're successful in sustaining your current approach of doing things</span>
The correct answer is empathy
Empathy means the psychological capacity to feel what another person would feel if they were in the same situation experienced by them. It consists of trying to understand feelings and emotions, trying to experience objectively and rationally what another individual feels.
Empathy leads people to help each other. It is closely linked to altruism - love and interest in others - and the ability to help. When an individual can feel the pain or suffering of the other by putting himself in his place, he arouses the desire to help and to act according to moral principles.
The ability to put yourself in the other's shoes, which develops through empathy, helps to better understand others' behavior in certain circumstances and the way someone else makes decisions.
The quote from the Gettysburg Address details how Lincoln used phrases in his speech to remind his listeners of the American ideals of liberty, equality, and the responsibility of government. Lincoln asserts to the people that it is their duty as survivors of fallen soldiers to uphold the ideals that they gave their lives for. Lincoln also cites religion, "...under God..." to support the idea of freedom and liberty for all people. He also defends the idea of the people and government having the responsibility to ensure that the government is representative of the wants and needs of the citizens, "...government of the people, by the people..."
B. development of new markets
