<em>"Historically, it has been proven that the wright brothers spent all their money on building and testing their airplane. Although it was a genius idea, their attempt wasn't very successful. The Wright Brothers then lost all their wealth, and could not afford to buy paint..."</em>
Quoted from "Hogwash History"
To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.
Answer:
art is an expression using cultural symbols. Look at the art of the Northwest Coast culture area. Chances are you probably won't understand it, in the sense you can describe symbols an know their meaning within the culture these represent. Art is form of culture as poems are an express meaning using cultural symbols.
