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sleet_krkn [62]
1 year ago
10

In what sense is test marketing a special type of experiment? What are its main objectives?

Business
1 answer:
s344n2d4d5 [400]1 year ago
5 0
The objective of test marketing is to find the limitations and strengths of the product based on customers' reactions. It also helps us to structure the marketing strategy of that product. A test marketing campaign aims to predict the revenue model (sales, profit, pricing).
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Cholula hot sauce, a mexican made chili-based sauce brand, is introducing a new hot sauce flavor and wants to use its owners’ un
Flura [38]

Since Cholula company is sampling the new sauce at a number of supermarkets in texas, where there are multiple market segments likely to enjoy hot sauces, then, the tactics employed is called <u>motivating</u><u>.</u>

<u />

<u />

<h3>What is motivating?</h3>

The term "motivating" is not limited to employee and employer, it is used by firm to induce potential and existing customer to buy their product.

In conclusion, the tactics employed by Cholula company is called <u>motivating</u><u>.</u>

<u />

Read more about motivating

<em>brainly.com/question/6853726</em>

6 0
1 year ago
David wants to open a new gymnasium with state-of-the-art equipment and qualified trainers. However, he can only afford either o
Nesterboy [21]

Answer:

Too little money                          

Explanation:

In the given case, David wanted to have all required resources and he also had complete knowledge of it. However he could not get them properly due to his budget constraints which lead to shut down of his business.

This case clearly depicts the problem of too little money as the risk of failure was not mentioned as such. Also the business David was willing to open was not relate to any chemical or defense industry so there was not much regulatory burden.

8 0
2 years ago
Dave and Kelly are discussing how quickly products now become obsolete in their industry. David believes this will make it more
Paha777 [63]

Answer: Incorret

Explanation: This is incorrect because the more information we have about the market and the obsolescence time of our products, the better we will be able to coordinate the marketing strategy so that the time spent will be paid with greater profits in the future.

For example, appliances affected by competition or improvements become appliances that replace the previous ones if you do not evaluate the obsolescence time of these items, it is likely that when our product is launched, there is already a better one in the market.

6 0
2 years ago
A national sales organization has implemented a set of training courses on its intranet, with a link that allows employees to fi
makkiz [27]

Answer:

b) knowledge management

Explanation:

Knowledge management is defined as the process in which an organisation creates, shares, uses and manages the information and knowledge of an organisation.

It is an approach multidisciplinary in nature to achieve the objectives of an organisational with the use of knowledge available.

It includes the courses which are taught in business administration, management, information system, library and information system.

7 0
3 years ago
Factory X manufactures steam cleaners for engines and has a high level of sales variability. The units sell for $3,200 each but
Scilla [17]

Answer:

a. Some examples of fixed costs are; Insurance, utility charges, and Rent.

b. Variable cost=$1,280

c. Fixed costs=$1,000,000

d. Break-even level of units=521 units

e. Break-even level of sales=$1,667,200

Explanation:

a.

Fixed costs are the expenses that do not change with the level of output, while the variable costs depend on the amount of output produced. The fixed costs typically stay the same with the production levels. The variable costs on the other hand change as the production changes.

Some examples of fixed costs in a typical manufacturing plant are;

1. Insurance

2. Utility charges

3. Rent

4. Property taxes

b.

The variable costs are the Material and labor costs, since a higher or a lower level of output will affect the quantity of materials and labor needed. Thus their costs change with the output.

Variable cost=material cost+labor costs=$1,280

c.

The fixed costs=$1,000,000 since they don't vary with the sales. Sales is a direct function of the output.

d. The break even point is the point at which the Revenue from sales equal the costs. This can be expressed as;

Revenue=price per unit×number of units sold

where;

price per unit=$3,200

number of units sold=n

replacing;

Revenue=3,200×n=3,200 n

Total cost=fixed cost+(cost per unit×number of units)

fixed cost=$1,000,000

cost per unit=$1,280

number of units=n

replacing;

Total costs=1,000,000+(1,280×n)=1,280 n+1,000,000

Since at break-even point, revenue equals cost;

3,200 n=1,280 n+1,000,000

3,200 n-1,280 n=1,000,000

1,920 n=1,000,000

n=1,000,000/1,920

n=520.83

n=521

Number of units is approximately 521 at break-even

Break-even level of units=521 units

e.

Break-even sales=price per unit×break-even level of units

where;

price per unit=$3,200

break-even level of units=521 units

replacing;

Break-even level of sales=3,200×521=$1,667,200

4 0
3 years ago
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