Question

A researcher who was developing a segmentation strategy for a new online dating service might collect ________, such as population statistics from the U.S. Census, then conduct a ________, such as a focus group, to gather information about the target populations attitudes and concerns.

Answer 1

Answer:

The first blank is data and the second blank is survey.

Explanation:

Population Statistics are considered to be a type of data.

Conducting a survey is one of the best ways to gather information on a populations attitude and concerns.

Answer 2

Secondary data; qualitative research.