Thomas Jefferson thanks me later ok
I believe the answer is: Avoid influencing the audience and able to present the facts without bias.
The main duty of journalist is to present truth/facts and let the audience form our own opinion regarding the issues. If this standard does not exist, journalist would cherry pick to only present a certain news while put the other in the dark in order to steer public's opinion.
Let's list the major monotheistic religions:
Christianity
Judaism
Islam
They are all Abrahamic religions, that is they go back to the story of Abraham.
All of those religions describe the afterlife as something good, much better than the life on earth, but also as something that has to be deserved : Afterlife needs to be deserved and this is what motivates people to be good people on Earth.
(Afterlife is/can be better than life on Earth: that's one belief)
