<h2>According to Allport, this preference is an example of a <u>Secondary trait</u></h2>
Explanation:
There are 3 types of traits.
1. Cardinal traits:
- This is the dominating traits
- The person can be found by the qualities
2. Secondary traits:
- This is closely related to attitudes
- This is also related to preferences of a human
- This would differ from person to person
- This might change according to the situation.
3. Central traits:
- This forms the base for the personality development
- This would be meaningful
- Central traits can be polite, helping, anxiety, etc.
Answer:
The is purpose of marketing plan is to:define strategies to engage audiences in order to achieve business objectives
Explanation:
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He should consider exporting since it's a fairly small company.
Explanation:
The manufacturer doesn't have enough knowledge of the country it is expanding it market to and it doesn't have much experience since it is a small company so exporting it's products will push costs such as shipping to the customer which will relief if from making exchange losses and other expenses.
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Answer:
In the new-product development process, the TeaForMe company is in the idea screening stage
Explanation:
The new-product development process has 8 stages that are:
-Idea generation: is when the company looks for new ideas.
-Idea screening: the company evaluates the ideas and filters them to drop the bad ones and pick the good ones.
-Concept development and testing: is when the company develops and evaluates the product concept.
-Marketing strategy: the company creates the marketing strategy to introduce the product to the market.
-Business analysis: the company evaluates if the idea is a good business.
-Product development: is when the concept is developed into a physical product.
-Test marketing: the company evaluates the product and the marketing strategy in the market.
-Commercialisation: this refers to launching the product to the market.
According to this, the answer is that in the new-product development process, the TeaForMe company is in the idea screening stage because they generated a new idea an then, evaluated that idea and decided to drop it because it was inconsistent with the organization's new-product strategy.