The factors that are used in the rule-of-thumb methods to determine the communication budget is "Prior sales and communication activities".
<h3>What is rule-of-thumb method?</h3>
The rule of thumb would be a cognitive guideline that offers basic guidelines or guidance that is distilled for a certain topic or course of action.
Some characteristics of rule-of-thumb are-
- A general rule of thumb an unofficial practical guidance that offers streamlined rules that generally apply.
- Numerous financial rules of thumb provide advice on how much should be saved, how much should be paid for a home, where and how to invest, and other topics.
- Rules of thumb may not apply to your specific scenario because they not scientific and don't take into consideration the unique circumstances and demands of each individual.
- It is a fundamental principle that provides step-by-step guidelines for carrying out or handling a specific task.
- In contrast to scientific study or a theoretical underpinning, rules of thumb typically emerge through experience and practice.
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Answer: marketing managers making pricing decisions.
Explanation:
Management's product and service choices and decisions can influence the cost behavior. The product design, location of plant, technology used in developing a product, product quality, features of product, distribution of product, profit margins, incentives, labor daily wages, and other factors all can influence the cost and pricing decisions of the product.
Answer:
Option (C) is correct.
Explanation:
We have to use MM proposition that cost of equity will change itself in such a manner so that it can take care of its debt.
Cost of equity:
= WACC of all equity firm + (WACC of all equity - Cost of debt ) × (Debt -to-equity ratio)
At the beginning, when there was no debt,
WACC = cost of equity = 12 %
Levered cost of equity:
= 12% + ( 12% - 6%) × 0.5
= 15%
Therefore, Rearden's levered cost of equity would be closest to 15%.
