Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department
stores. The new line would be positioned as a more distinctive brand than the typical glasses sold
through department stores, and would be priced higher than other brands in the store, but a lower price
line than the current Ray-Ban lines that are sold through more selective stores. In determining the price
for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores
<span>and about customers' perceptions of those brands.
</span><span>Given Ray-Ban's plan for positioning the new sunglass line, they should use a <span>price skimming strategy when introducing their new product.
</span></span><span>Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.</span>
law on property rights is defined as the state government granting power, license, or real property to a private individual or individuals using a land patent
A property's legal ownership and permitted uses are governed by property right law. When it comes to land, it has been noted that theft is common. People who purchase properties often lose them to thieves when they are resold to someone else who is unaware that the property has already been sold to someone else. The property right law was established to stop this circumstance from occurring frequently so that the owner of a plot of land would have the legal right to claim ownership for it and use it for any purpose he desired without fear of it being taken by someone else.
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Answer:
direct marketing is all about being aggressive and chasing your customers with sales pitches that may or may not lead to revenue. Indirect marketing is all about connecting with the audience, giving them information, and getting customers come to you.
Explanation:
Answer:
The answer is:
Dr Unearned Service Revenue 4,800
Cr Service Revenue 4,800
Explanation:
Since Laferty completed 60% of the landscape plan during this year, they should record $4,800 as earned revenue ($8,000 x 60%), while the remaining $3,200 should stay as unearned revenue. The journal entries should be as follows:
Dr Unearned Service Revenue 4,800
Cr Service Revenue 4,800
The potential benefit of innovation is the improved quality (attributes) of existing products. The correct option is A.
<h3>What is innovation?</h3>
Innovation is introducing new things and ideas.
The advantages of innovation are:
- High relative advantage
- Trialability
- observability
- Compatibility
- Low complexity
Thus, the correct option is A, improved quality (attributes) of existing products.
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