Opinion leader are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
<u>Explanation:</u>
An opinion leader is a well-known person or company that can affect a common view on the topic focus. They are the promoter/recommender of their particular recesses. They have a giving vitality and regularly accord their expertise with the participants on social media.
Because opinion leaders can endorse a company's commodity or plan, marketers usually attempt out opinion leaders for collaborations, progression operations, or commodity permissions. They understand the media reports and set them into circumstances for the broader community.
