Answer: Secondary research
Explanation: In simple words, secondary research refers to analyzing an existing research done by some other party for the benefit of oneself.
In the given case, Sonya is planning to start a day center and for the objective of analyzing the market and the potential customers she used the data from the research that is conducted by the US census bureau.
Hence from the above we can conclude that Sonya is using secondary research.
I think the appropriate response is the boundaries of the firm. It is exercised in the vertical chain a firm ought to perform itself and which it ought to buy from autonomous firms in the market. Specifically, the most powerful work amid the most recent two decades on why firms exist, and what decides their limits, has been fixated on what has come to be known as the ''hold-up issue.
Answer:
1- Health
2- Essential
3- Warm feelings and reader benefits.
Explanation:
Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to <u>health</u><u>.</u> Emotional appeals are appropriate when a product is, for example,<u> essential</u> . Whether using rational or emotional appeals, remember to translate cold facts into <u>warm feelings and reader benefits</u>.
For an effective marketing message, it is necessary that rational, emotional or double appeals are correctly directed to the rational and irrational thoughts that the products arouse in the consumer.
For a health product, there must be a rational appeal, as the information contained in the sales message must be real, detailed and secure.
For an essential product, it is important that there is an emotional appeal to create feelings and expectations in the customer that make him want to obtain such a product.
Whether using rational or emotional appeals, remember to translate cold facts into warm feelings and reader benefits.
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